The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.
Margot Robbie in a trailer for “Barbie.” (Warner Bros. Pictures)Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach.
Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups.
Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.
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The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.
Margot Robbie in a trailer for “Barbie.” (Warner Bros. Pictures)Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach.
Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups.
Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.
Missing people, buried car parts and human remains in Oklahoma: the silent but not so secret influence of white-supremacist prison gangs.
